As this is a teaser trailer, it is a lot shorter than the theatrical trailer, having a duration of 30 seconds. Suggesting that in order to get the target audience appeal they have to include a lot more glimpses from scenes and make it action packed in order for them to want to go and consume the film after having watched the trailer.
Throughout this trailer, there a lot of things that contribute towards the idea that Legend is a film within the gangster- crime genre and we see this from the glimpses that are included in the trailer. For example, there is a Western shoot out reference, costume also suggests this and most importantly the quick shots and fast pace of the scenes of police and money adding to the tension and element of mystery this film has. This also helps new audience members who haven't done their research on the film get a rough idea of the narrative which is mainly about the Kray brothers' gangster life and their journey of it whilst trying not to raise too much attention to themselves or get caught by the police. And due to what appears to be a film which includes heavy sex, crime and language references throughout, this makes it clear and attracts a specific audience, males aged 18+.
The trailer starts by naming the production companies, which are Studio Canal and Working Title. Straight after that, is a scene from the film that puts both key characters in one frame, introducing them to the audience and furthermore, reminding them of the films unique selling point as both protagonists are being played by the same actor; Tom Hardy. This will be one of the key discussions, both for film critics and audience members as this showcases their amazing editing skills throughout the film.
The music throughout the trailer is thrilling and compliments the pace of the editing, the track played on top is a contemporary one which is put in place to show contrast of such a 60's classic. This could suggest to the audience that it may have a fresher insight of the film which has not been seen in other films dedicated to the Kray twins. Further connoting that it may at times challenge the generic conventions to give it a more interesting and appealing element, although throughout it seems to heavily perpetuate the generic conventions of a crime-gangster film.
Similarly to this, both the shot types/ camera angles and pace compliment and emphasise the themes being portrayed though the teaser trailer. The general pace is quite fast as this enables tension to increase and to do so effectively there are numerous times where wide shots are used as this allows us, as an audience to get insight and a better idea of what exactly is going on in the scene, letting us in on the action and making us more involved as an audience. However, the pace does get slower when they want us to be able to take in key information. This also links in nicely with dialogue as it helps establish the narrative and gives the characters more screen time.
Special effects are included in the trailer to show that there is most likely a lot of it included in the film, letting us know that it will be a very fast paced and tense film to watch. Such special effects include, the explosion of the building, reminding us that their life as notorious english gangsters is thrilling.
I thought that it was very clever where the words POWER, FEAR and FAMILY were laid out as these are some of the main themes included in the film and further link in with the gangster life because these are values they greatly admire and live by. In addition to this, I thought it was effective how they wrote the release date of the film and the hashtag (#LEGENDFILM) of which audience members can keep up with the latests news of the film and encourages the audience to be active and follow the film, production companies and actors on all social media sites they are on.
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