A theatrical trailer has a longer duration in comparison to a teaser trailer and this is because through the trailer the production company would like viewers and audience members to gather information from it. For example, it contains information about production personnel, the stars and the distributors.
The very first shot in the theatrical trailer of Legend is the logo of the Production Company which is Studio Canal and then it cuts to a second shot of another production company which is Working Title. Towards the end of the film trailer they show a hash-tag which is associated with the films social networking sites. And at the end of the whole trailer against a blank background the title of the film is shown in big letters making it stand out.
Through the Legend Theatrical trailer we are able to establish the genre of the film, which is Gangster Crime and a hint of this is when one of the Kray brothers says ' I like the money and the respect' which is part of Gangster culture.
We are also able to gather information about the narrative and story line of the film, which we are probably able to do this with much more detail because it us a theatrical trailer rather than the little glimpses we get from the teaser trailer. We are able to understand that the main storyline of Legend is about being a gangster and getting caught, As this trailer is longer, we also see hints of humour and romance through dialogue . We also see that at one point in the film, one of the brothers will be faced with a decision to make between two relationships, with his partner or the brother dynamic.
Both the music and pace help establish the mood of the film as they compliment each other, especially,in certain scenes the pace of the film and music gets faster and increases as well as the intensity of the action included in the film.
Generally, in this trailer as it longer, a lot more dialogue and sound is included to help emphasise and compliment certain scenes and the mood of the film. At the beginning of the film the first thing we see is a sky line of what appears to be London (viewers having pre existing knowledge of the film will most likely assume it's London as they will associate the Kray brothers with the city) And on top of the view of the city there is a voice over of a soft (tone) spoken English woman ( possible contrast as to what will have later on in the film) saying 'London in the 60's, everyone has a story about the Kray brothers' connoting that in fact they are well known in their city.
Through their entire marketing campaign for the Legend film they have really managed to enhance and make the film appealing to their targeted audience (mainly 18+ year old males). However, through their unique selling point, I think they have managed to broaden their target audience and attract more viewers, this is because the two main characters are played by Tom Hardy, this can therefore attract people who are interested in digital media or films which are focused around this as they will most likely want to watch Legend to see how they have managed to put the film together so effectively.
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