Friday, 9 October 2015

Fish Tank: Trailer Analysis



 The use of inter-titles is heavily relied on during the construction as well as the marketing of a trailer for films within the social realism genre and this is because it helps sell the film to those viewing it as it is most likely a low budget/ independent one, so for this reason Fish Tank uses inter-titles in order to draw in their audience members and have done so by also including awards they have won, serving as a selling point. Furthermore, in this trailer they are also used to show us as an audience the distribution company of the film, as well as this it is a generic convention so the logo of the distribution company is expected to be seen. In addition, inter-titles are used in Fish Tank in order to help establish and make the narrative clearer to the audience members, further enticing them to want to watch the rest of the film. Reviews are also used in independent film trailers such as this one to create a positive buzz about the film as in comparison to a film with a bigger budget, a film such as Fish Tank won't have other elements such as special effects being used throughout the film to promote. 

These four images are screenshots of scenes from the trailer that are put in place in order to make the stereotypes of people from such areas stand out more. For example, all of these shots show how girls, even young teenagers aged 15 like the girls in Fish Tank do things you'd expect adults to be doing, suggesting that perhaps under circumstances they are either forced to behave older than their age or have just grown up a lot faster in comparison to other girls in better areas. The first screenshot shows the protagonist Mia, putting on eyeliner as though she is going out and this is part of her everyday routine. The second one again shows Mia drinking alcohol straight out of a glass bottle. The bottom two shots show some girls around the same age as Mia dressed in clothing which you wouldn't expect a girl their age to be wearing as it appears to be a bit provocative and mature for her. The second one shows Mia getting into an argument with these girls, suggesting that she may have an aggressive side to her due to the area she lives in. 
These next screenshots all further support some stereotypes which may have been made of people from such areas and this is because these clearly demonstrate a stereotypical representation of a mother which is most likely to be on benefits, has a violent instead of nurturing side to her and appears to be unfit to look after her children. These are all supported in these scenes as she throws parties at her house while her children are there, she hits and swears at both of her daughters, suggesting to the audience that a lot of Mia's behaviour is a result of her mother's parenting skills. Furthermore, suggesting that her mother care more about how she looks like in front of people her age and how she comes across to them, rather than being a loving mother. 

 Towards the end of the trailer, there are numerous shots which cut very fast back and forth between moments which show these aggressive and lonely moments, to those occasional ones where she receives love and tenderness from characters which are introduced in the film later on. This is effective as it makes the audience wonder why there doesn't appear to be a consistency to the way she is treated and why at such a young age she has a wild and aggressive nature, making the audience want to watch the rest of the film to see what will eventually happen with this young girl with aspirations stuck in a small and run down town.  
The last scenes shown in the trailer are those of Mia dancing and are fast paced to create tension as she starts dancing at a faster pace, the music also moves fast along with it helping build tension even more. It then transitions to a shot of her from behind which demonstrates  effective use of natural lighting as she is quite dark in comparison to the bright view out of the window, making the audience wonder if perhaps she has a chance of following those aspirations as she is so young but only if she leaves from everything. The thing we see before the end is a black screen with the title of the film in the centre and the protagonists names. The very last one however, is one which has the release date and the billing blocks giving credits to all those who contributed even in the slightest way to the making of this film. 

I really like how the use of music as well as editing is very effective, making it so much more interesting while also allowing audience members to feel any of the emotions portrayed that each character is feeling. 



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